Seldom comes an opportunity to sponsor a professional rally team in such an event as the Dakar, part of the FIA World Cup for Cross Country Rallies. The stage, in full world view, will cover the blistering desert sands of Chile where some of the highest temperatures on the planet are recorded. GSN provides the sponsorship opportunity of the year to individuals to be a part of the rally or to world class corporations, promoting your organisation through local and international coverage of a highly professional GSN motorcycle team.
Follow and support Glenn Morgan & Steven Huzzey through their adventure to achieve the completion of the 2011 Dakar.
DAKAR 2009 EFFECTS: THE PUBLIC WELL PRESENT
The 2009 Dakar moved to South America with the strong conviction of meeting an enthusiastic public. The will to make discover amazing territories to the competitors as well as TV spectators around the world was also one of the goals of the 31st edition. The outcome of the studies done reveals both the support of the public and the power of attraction of both host countries. They join the feeling of Enrique Meyer, State Secretary for Tourism in Argentina who judges that the "Dakar was the most important action for tourist promotion in the history of Argentina".
THE DAKAR ON TV: 189 COUNTRIES, ALWAYS MORE FOOTAGE
The media interest shown by the TV channels around the world (a total of 1130 hours of coverage against 634 in 2007, with close to 1000 hours of dedicated programs) was confirmed by the audiences measured during the rally. The cumulated audiences (sum of the average audiences registered both on dedicated programs and news) reach 2.2 billion TV spectators during the length of the competition.
A DELIGHTED PUBLIC, PASSIONATE SPECTATORS
On the Argentina part of the route, 3 million spectators were registered as well as 600 000 during the four Chilean stages. While the show was mainly witnessed by families, studies show that most of them are motorsports fans (61 % in Argentina, 66 % in Chile). Over 95 % of the interviewed people are proud to welcome the Dakar in their country. (1)
THE DAKAR CHANGES CONTINENT: YES TO SOUTH AMERICA
The notoriety enquiry done allows considering that of the five countries studied (2), 296 million individuals have followed the Dakar through the media, including for example 130 million Brazilians and 54 million Americans.
It is to that public, interested in the event that was asked the following question "Did the footage of the 2009 Dakar make you want to go to Argentina / to Chile?" On that basis, 80 % of the French questioned, over 88 % of the Americans and 75 % of the Japanese answered positively. The total of potential tourists estimated exceeds 250 million people.
DAKAR.COM: VIDEO SEDUCES MASSIVELY
A strong increase of visits was registered on the website www.dakar.com, with 2.9 million unique visitors (+60 % compared to 2007). The video section that saw its content seriously developed attracted many web users: 2.4 million videos seen during the race.
DIRECT ECONOMICAL EFFECTS: 57 MILLION EUROS
The Dakar rally travelled during over two weeks in Argentina and Chile with important logistical needs. All the expenses of the organisation linked for example to transportation, accommodation and catering represent a direct injection into the local economy. The studies done concerning the spectators that travelled to go and see the race or the media that covered it, allowed evaluating the global sum of the direct economical effects. As a total, the economical impact reaches 57.5 million Euros (US$, 74.5M).
The study doesn't take into account the indirect economical effects that will come from the tourist impact on a short, medium and long term, and linked to the media exposure.
(1) Datum collected on the basis of 1252 interviews, done in the 'public zones' of Buenos Aires, Mendoza and Valparaiso.
(2) On-line study led by "Are You Net" between 20/01 and 07/02/2009, concerning representative samples of the national population (quota methods) in France, Spain, Brazil, Japan and the United States.