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An outstanding event, the Dakar benefits from very extensive media exposure. The adventures of the first contestants attracted French television from the very beginning, and then Dakar fever spread to the rest of Europe before crossing the oceans. Currently, images from the rally are broadcast in 189 countries all around the planet. The impact of the landscapes being crossed coupled to the experiences of the competitors during the ordeal makes for an exciting mixture for those who follow the event by television, radio or newspapers. Over 300 media will be present at Dakar 2010.
TELEVISION
Eighty channels in 189 countries relay news of the race. Each day, TV helicopters, which bring back rally images, filmed on the special, launch a race against the clock. Non-stop pressure is put on the editing facilities installed at the finish line to ensure optimal reactivity.
- 25 foreign TV channels are present at bivouacs
- 630 program hours in 2007
PHOTOS
The Dakar is made for spectacular shots, and the race is a preferred terrain for the most talented news photographers. Most of them travel by press car, leaving each day to look for the most impressive viewpoint, while representatives of the largest distributors fly over the race leaders by helicopter.
- 38 photographers are present for the entire rally
- 10 photography agencies
NEWSPAPERS - RADIO
Covering the Dakar is a must-do experience for sports journalists. In press cars or on a special plane, the journalists follow the champions and discover the joys and sorrows of the hard-working competitors. Agency journalists and special envoys from the daily newspapers or from specialized magazines take their inspiration from the wide-open spaces.
- 125 accredited newspaper journalists permanently on-site for 96 publications
- 30 radio journalists
- Over 800 local journalists along the route
WEB
Present on Internet at the official site, www.dakar.com, where information available in four languages has been enriched this year with videos (race and discovery), the Dakar is also available via cell phone, thanks to operators who, in exchange for a subscription, will supply video content, live broadcasts or rankings. On the web, Internet users can follow the evolution of the race in real time, thanks to Iritrack technology.
- 44 million page views during the race at www.dakar.com
- Broadcast of videos and official contents in 17 countries via cell phone operators and in 19 countries on the web
- “Dakar”, an Electronic Arts sports game, in 30 countries